Building Bangin’ Apparel Co. From The Ground Up
From idea to execution, driving creative and e-commerce set up to make Bangin’ Apparel Co. a reality.
CREATIVE CONTENT + BRAND STRATEGY
Bangin’ Apparel Co. is the brainchild of serial entrepreneur and investor James Philip. Wanting to translate funny, spur-of-the-moment quotes and sayings into sellable designs on lifestyle wear accessories, DAGGERFINN was tasked with standing up the entirety of the Bangin’ Apparel Co. brand – from logo design and creative, to e-commerce platform set up, to fulfillment arrangement, and everything in between.
On launch day, Bangin’ Apparel Co. presented a robust collection of ~20 unique designs, all available in host of different clothing styles and accessories.
Fulfillment was created to by fully automated with safeguards put in place to ensure quality control and order flow. Shopify was used as the e-commerce platform upon which the shop was built. Additionally, a variety of payments providers were integrated to give customer maximum flexibility with payment preferences.