The Executive Career Management (ECM) Agency is a full-service career services brand designed for executive-level support. ECM Agency reached out to DaggerFinn wanting to refresh the brand, revitalize its digital presence, and establish a scalable digital marketing and PPC strategy for long-term growth.
Digital Marketing Strategy
In an effort to become a leading firm in the executive career services sector, the Executive Career Management (ECM) Agency, a complete suite of industry-leading executive career advising services, set to rebrand and expand its website to create a more executive feel for the site.
ECM contacted us with the ultimate goal of growth and expansion to strategically catapult its brand to the top of the rankings for executive career services.
ECM Agency, a company that has always presented itself as a top executive career services firm, saw that its services and appeal did not ultimately match what the company set out to represent. With this, we saw an opportunity to strategically grow the firm as well as launch several projects that would create a name for the brand as a leader in the executive services sector.
Branding & Identity
We rebranded and redesigned the home page for the site to immediately capture the attention of site visitors. We wanted to create an executive aesthetic appeal for consumers to display the high level of executive services that ECM offers.
Diving into search engine and growth strategy, we identified ‘executive resume’ as a high-search volume term. After working with leadership to run both volume-cost and breakeven analyses, search volume, which would be a major factor in the brand’s marketing strategy, could exceed initial revenue targets with a reasonable conversion rate.
We then added several other competitive and non-competitive key terms such as ‘executive resume writers’ and ‘executive career management’ to lay the groundwork for our digital optimization strategy. With strategizing and created a targeted content plan that would allow ECM’s services to continue to grow at a rapid pace and achieve positive search ranking results.
Average Order Ticket Increased By 200%
Thought-leadership Content Published Within First Week of Launch
Percent Increase In Social Media Visibility
SEO Growth Strategy
ECM’s services are delivered through Employment BOOST, another company under Heavy Hitter Holdings, that focuses on the B2B and the B2C career services market. We set up an e-commerce platform to generate revenue by effectively selling its executive service online to consumers visiting the site.
We worked with ECM to brainstorm and identify effective yet attractive marketing strategies that would effectively market its high-quality executive services. Our goal would be to strategically leverage search insights and research executive career services related key terms to create an effective game plan to be put in place to increase its rankings in the SERP.
We did comprehensive SEO and uncovered a list of related keywords that would successfully get ECM to rank for highly competitive executive search phrases. We included these keywords and key phrases on the site’s landing page as well as in its service packages.
This case of ECM’s rapid growth and expansion into the career services sector is a testament to the quality of DaggerFinn’s marketing strategies. This key strategy has positioned the ECM brand to successfully profit and capitalize on its executive career services.