Maximize the influence of your team’s LinkedIn presence while elevating your organization’s brand image to your customers.
We’ve collaborated with Employment BOOST – leaders in professional resume writing, coaching, and corporate outplacement services – to develop a framework that results in corporate LinkedIn profiles that are on-brand, keyword-optimized, and built to drive performance.
What are the benefits of a great branded LinkedIn profile?
Get more targeted leads via SEO
Professionally-executed LinkedIn profiles enable your teams to unlock their full sales potential by generating targeted leads as potential clients seek out your team members on the professional social platform.
Earn more visibility in weekly searches
Search engine optimized LinkedIn profiles mean your teams are more visible for relevant searches. Increased visibility means more brand recognition and more chances to close the deals you want to close.
Receive more connection requests in relevant industries
As your team members become more visible in your industry through targeted searches and beautifully-crafted LinkedIn profiles, your organization’s brand image grows in authority and your team members receive more connection requests as a result.
Establish more authority and trust
Trust and authority is the name of the game in any organizational function – but is especially true in business development and sales. Consistent, on-brand LinkedIn profiles for your entire organization mean your customers will trust your team members over competitors, and you’ll have more opportunities to close more deals.
Encourage more people to accept your connections
Business development is all about connections. As your team members reach out to potential clients and buying influences, a thoughtfully-crafted and on-brand LinkedIn profile means more connection acceptances, more sales conversations, and more deals closed.
Quickly qualify networking opportunities
Aura and presence are incredibly useful for team members conducting business development and sales for an organization. When executed well, an on-brand LinkedIn profile can serve as a magnet to the right leads and an intimidating factor for leads you don’t need.
Build brand equity across your entire organization
When organizations are on-brand and consistent across their entire workforce, brand equity increases exponentially. Just like a uniform establishes authority and trust, consistent branding across your organization gives your staff members the freedom to express themselves within your organization’s framework – all while keeping your brand execution sharp.
Drive greater engagement with your teams
Nothing builds more engagement with your own team members than letting them know you’re investing in their professional development and success. Developing on-brand LinkedIn profiles is a fun exercise that enables team members to be creative (within an on-brand framework) and signals that you, as leadership, care about the success of your team members.
Develop a brand and aesthetic fit for your organization.
What is included?
Initial 20 minute call with Certified Professional Resume Writers to learn about your employee’s career.
The key to optimizing each and every team member’s profile, this informational session allows our branding strategists to understand the intricacies and nuances of your team members’ careers, their current responsibilities, and goals of their LinkedIn profiles.
Keyword optimized LinkedIn Profile content tailored to your team’s digital goals and KPIs.
We work with our in-house research group to develop keyword targeting and custom content designed to unlock your team’s full ability to hit assigned KPIs and goals.
Groups and company recommendations to improve your team’s networking efforts – backed by our in-house research group.
Leveraging your team members’ interests and goals, our research group will craft lists of recommended groups and companies designed to enhance their networking efforts on LinkedIn. The more your team members’ are visible online, the more brand recognition your organization can receive.
LinkedIn utilization best practice training documentation (with seminars and workshops available).
All LinkedIn profile recipients will receive a comprehensive LinkedIn utilization best practices document outlining everything they need to know to get the most out of the platform. Additionally, workshops and seminars are available upon request.
Professional-quality headshot photography (with purchase of COMPREHENSIVE package).
The centerpiece of your organization’s LinkedIn branding strategy, professional-quality headshots of every team member – designed in alignment with the brand direction established for your organization – are taken and provided to you.