Employer Branding for
Accounting Organizations

Accountants, accountancies, and accounting organizations are in a war for talent. Engage a higher level of talent and ensure they to want to join your organization with an attractive, sustainable employer brand.

Accounting organizations of all sizes and servicing all industries and sectors are all in a war for talent. For accounting departments and accountancies, having the right team members can be the difference between rapid growth and stagnation.

Attracting the best talent results in outsized performance and business growth, which makes establishing an engaging accounting employer brand a crucial cog in the successful management of an accounting organization’s talent acquisition strategy.

Most accounting organizations are resource constraint – which means that when recruiting costs are too high, cost per hire is skyrocketing, time to hire is increasing, or retention is falling, a comprehensive dive into your accounting employer brand can illuminate areas of opportunity for imminent improvement as well as strategic long-term opportunities to establish your organization as the best place to work in your sector.

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Employer Branding for Accounting Overview

Each accounting organization is unique and has it’s own ambitions and growth goals. Because of this diversity, accountants and accountancies present numerous opportunities for great talent to find their niche and add value to their employers.

Accountants, and financial accuracy, are crucial to the economic performance of every company. This is why establishing an attractive employer brand for accountants is not a one-size-fits-all exercise. The tactics and strategies to optimize your accounting employer brand and recruitment marketing efforts are tied to your organization’s unique employer value proposition (EVP) and strategic goals.

Our Process & Employer Branding Strategies for Accountants

At Daggerfinn, our employer branding and recruitment marketing strategies are scalable and tailored to our clients’ unique talent acquisition and talent brand current state.

Our tailored employer branding strategies are developed on important current state insights derived from:

  • Job Description Analysis
  • Job Application Portal Analysis
  • Candidate Research
  • Interview Process Analysis
  • Candidate Experience Analysis (Surveys)
  • Employee Experience Analysis (Surveys)
  • Brand Perception Analysis
  • Selection Criterion Analysis
  • Job Offer & Onboarding Analysis
  • Compensation Package Analysis (Competitiveness Analysis)
  • Cost Per Hire Analysis
  • Time To Hire Analysis
  • Employer Value Proposition (EVP) Consistency
  • Intra-Industry Competitiveness Analysis
  • Location-Based Job Availability Density Analysis

How To Attract The Best Professionals To Your Accounting Organization

When it comes to attracting and hiring the best accounting professionals to your organization, establishing a sustainable competitive advantage from your accounting employer brand is crucial. At the end of the day, talent can make or break your organization’s ability to reach its business targets.

With a great employer brand for your accounting department, you can tap into efficiencies that lower your cost per hire, improve retention, decrease your time to hire, and improve the candidate experience. When candidates want to come work for you, your organization is protected from external labor market shocks and your hiring costs fall over time – a true sustainable competitive advantage.