Employer Branding for Healthcare Organizations

Healthcare is in a war for talent. Engage better talent and ensure they to want to join your organization with an attractive employer brand.

Healthcare organizations – from hospitals to clinics, assisted nursing facilities to laboratories, PPO, HMO, consumer-driven, POS, fee-for-service, and everything in between – are all in a war for talent.

Attracting the best talent results in outsized performance and business growth, which makes establishing an engaging healthcare employer brand a crucial cog in the successful management of a healthcare organization’s human resources (HR), marketing, and operations strategy.

When recruiting costs are too high, cost per hire is skyrocketing, time to hire is increasing, or retention is falling, a comprehensive dive into your healthcare organization’s employer brand can illuminate areas of opportunity for imminent improvement as well as strategic long-term opportunities to establish your organization as the best place to work in your industry.

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Employer Branding for Healthcare Overview

Healthcare is a diverse and broad industry, with numerous opportunities for great talent to find their niche and add value to their employers. Healthcare is also crucial to the economic performance of the entire country.

This is why establishing an attractive employer brand in healthcare is not a one-size-fits-all exercise. A leading hospital employer brand is vastly different to an assisted nursing facility employer brand, which is different than a pharmacy employer brand.

The tactics and strategies to optimize your healthcare organization’s employer brand and recruitment marketing efforts are tied to your organization’s unique employer value proposition (EVP) and strategic goals.

Our Process & Employer Branding Strategies for Hospitals & Healthcare Networks

At Daggerfinn, our employer branding and recruitment marketing strategies are scalable and tailored to our clients’ unique talent acquisition and talent brand current state.

Our tailored employer branding strategies are developed on important current state insights derived from:

  • Job Description Analysis
  • Job Application Portal Analysis
  • Candidate Research
  • Interview Process Analysis
  • Candidate Experience Analysis (Surveys)
  • Employee Experience Analysis (Surveys)
  • Brand Perception Analysis
  • Selection Criterion Analysis
  • Job Offer & Onboarding Analysis
  • Compensation Package Analysis (Competitiveness Analysis)
  • Cost Per Hire Analysis
  • Time To Hire Analysis
  • Employer Value Proposition (EVP) Consistency
  • Intra-Industry Competitiveness Analysis
  • Location-Based Job Availability Density Analysis

How To Attract The Best Healthcare Professionals To Your Organization

When it comes to attracting and hiring the best healthcare professionals to your organization, establishing a sustainable competitive advantage from your healthcare employer brand is crucial. At the end of the day, talent can make or break your organization’s ability to reach its business targets.

With a great employer brand for your healthcare organization, you can tap into efficiencies that lower your cost per hire, improve retention, decrease your time to hire, and improve the candidate experience.

When candidates want to come work for you, your organization is protected from external labor market shocks and your hiring costs fall over time – a true sustainable competitive advantage.