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Employer Branding for SMBs

Small businesses are in a war for talent. Engage a higher level of talent and ensure they to want to join your company with an attractive, sustainable employer brand.

Small businesses of all sizes and spanning all industries and sectors are all in a war for talent. For small businesses, having the right team members can be the difference between rapid growth and stagnation.

Attracting the best talent results in outsized performance and business growth, which makes establishing an engaging small business employer brand a crucial cog in the successful management of a small business’ human resources (HR), marketing, and operations strategy.

Most small businesses are resource constraint – which means that when recruiting costs are too high, cost per hire is skyrocketing, time to hire is increasing, or retention is falling, a comprehensive dive into your small business’ employer brand can illuminate areas of opportunity for imminent improvement as well as strategic long-term opportunities to establish your organization as the best place to work in your sector.

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Employer Branding for Small Business Overview

Each small business is unique and has it’s own ambitions and growth goals. Because of this diversity, small businesses present numerous opportunities for great talent to find their niche and add value to their employers. After all, many talented employees can excel and climb the career ladder at a fast pace while at a small business, and have access to opportunities they might not have at a larger organization.

It’s no secret, too, that small business is crucial to the economic performance of the entire country. This is why establishing an attractive employer brand for small businesses is not a one-size-fits-all exercise. The tactics and strategies to optimize your small business employer brand and recruitment marketing efforts are tied to your organization’s unique employer value proposition (EVP) and strategic goals.

Our Process & Employer Branding Strategies for Small Businesses & Startups

At Daggerfinn, our employer branding and recruitment marketing strategies are scalable and tailored to our clients’ unique talent acquisition and talent brand current state.

Our tailored employer branding strategies are developed on important current state insights derived from:

  • Job Description Analysis
  • Job Application Portal Analysis
  • Candidate Research
  • Interview Process Analysis
  • Candidate Experience Analysis (Surveys)
  • Employee Experience Analysis (Surveys)
  • Brand Perception Analysis
  • Selection Criterion Analysis
  • Job Offer & Onboarding Analysis
  • Compensation Package Analysis (Competitiveness Analysis)
  • Cost Per Hire Analysis
  • Time To Hire Analysis
  • Employer Value Proposition (EVP) Consistency
  • Intra-Industry Competitiveness Analysis
  • Location-Based Job Availability Density Analysis

How To Attract The Best Professionals To Your Small Business Or Startup

When it comes to attracting and hiring the best entrepreneurial professionals to your organization, establishing a sustainable competitive advantage from your small business employer brand is crucial. At the end of the day, talent can make or break your organization’s ability to reach its business targets.

With a great employer brand for your small business or startup, you can tap into efficiencies that lower your cost per hire, improve retention, decrease your time to hire, and improve the candidate experience. When candidates want to come work for you, your organization is protected from external labor market shocks and your hiring costs fall over time – a true sustainable competitive advantage.

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