Daily Insights

Developing A Workplace With Heart Is Profitable

HubSpot, a leading developer and marketer of software products for sales, customer service, and inbound marketing for customer relationship management, social media marketing, lead generation, web analytics, and other marketing services was voted #1 as the Best Place to Work by Glassdoor in 2020.

HubSpot has numerous awards, being named to the Best Workplaces for Women in 2019 list, named the #1 Company for Employee Happiness by Comparably, and named to the Best Workplaces in Europe in 2019.

HubSpot created The Culture Code, a slide deck that is updated periodically. HubSpot titles it as “Culture Code: Creating a Lovable Company”.

HubSpot describes its employees as having HEART: Humble, Empathetic, Adaptable, Remarkable, Transparent. The Culture Code explains what culture is, why HubSpot obsesses over culture, and why culture is important in running a great organization.

HubSpot places a value on transparency with its employees and providing opportunities for growth for their employees. Everyone in the office shares information, knowledge, and ideas, including the C-Suite. HubSpot speaks of the importance of diversity, respect, family, and working autonomously.

One of the biggest perks that HubSpot is known for Is the allowance of remote work for its employees, non-traditional work hours, and unlimited vacation days. HubSpot wants its employees to understand that personal and professional growth are just as important as business growth, and does so through a strategy that respects the time and values of its employees.

97% of HubSpot’s employees recommend HubSpot as a place to work, and the company boasts a 4.8 star rating based on feedback and employee reviews.

HubSpot’s strategy is a people strategy, one that is open to feedback and putting the employee first before business. As a result, HubSpot has enjoyed great business success, and, if sustained, will continue to attract top talent to its brand.