Building The Foundations Of A Great Employer Brand
In-N-Out Burger, an American fast-food restaurant chain primarily based in California, has built a monstrous employer brand ranking it amongst companies such as HubSpot, Google, Facebook, and Bain & Company.
In-N-Out Burger has consistently ranked on the Best Places to Work list for the past decade, ranking at #4 for this year, #3 for 2019, #4 for 2018, #7 for 2017, #13 for 2016, #8 for 2015, and #9 for 2013. In-N-Out consistently leads all fast food restaurant chains as one of the best places to work in America.
In-N-Out has become a powerhouse in employer branding, offering its employees a free burger per shift, in-house opportunities for advancement, employee support, paid vacation, a competitive salary, flexibility, tuition reimbursement, and associate discounts.
In-N-Out Burger has two foundations known as the In-N-Out Burger Foundation and the Slave 2 Nothing Foundation. The In-N-Out Burger Foundation helps fight issues such as child abuse while the Slave 2 Nothing Foundation opens paths of freedom to who are enslaved by another person or substance. In-N-Out gives 100% of the money raised to these foundations back, showing the image of a company that not only cares about its employees, but issues in society as well. In-N-Out Burger also has a merchandise store where you can buy In-N-Out clothing and accessories.
In-N-Out continues to chop the charts of employer branding and great food. In-N-Out Burger consistently finds ways to separate itself from competitors through a strategy geared towards promoting the best benefits possible which maintaining competitiveness in digital branding and marketing.