Creating a Hospitality-Driven Employer Brand
Hilton Worldwide, a global leader in hospital with luxury and full-service hotels and resorts across the globe ranked this year as the best company to work for in 2020 on the Fortune 100 Best Companies to Work For 2020 list.
One of the biggest initiatives that Hilton’s culture thrives on is allowing the opportunity to travel for its employees through its Go Hilton Travel Programs, offering tremendous discounts at Hilton hotels across the world. Hilton is one of the few companies to offer employees a sabbatical through its Hilton’s Thrive Sabbatical Program, where employees can have a chance to “recharge, grow and make a meaningful difference.”
Research has shown that organizations benefit when employees take sabbaticals allowing the space for new ideas and innovation to boost overall confidence.
In terms of growth and advancement, employees can step into leadership through Hilton’s Lead@Hilton Development program designed to develop team members at every step of their career, creating the opportunity for employees to enjoy lifelong learning and professional development.
According to Comparably, Hilton ranks 4th against their competitors for overall culture score, trailing behind only Hyatt, Marriott, and IHG. To thrive in the hospitality industry, it is not only important, but imperative that companies follow suit behind Hilton in providing hospitality to their employees as well as their guests through work culture.