Daily Insights

The Case For Making Celebration A Core Competency

CDW Corp., headquartered in Lincolnshire, IL, is a provider of hardware, software, and integrated IT services for business, government, healthcare, and education customers.

CDW-G, a secondary division, devotes itself to U.S. government entities such as educational institutions and non-profit healthcare organizations. This year, CDW-G was recognized as the 10th Best Large Company to work for by Hartford Business. CDW-G has built an attractive employer brand as recognized by Glassdoor, being named to the Best Places to Work list for this year and 2018 for putting culture and mission at its core.

CDW provides an annual President’s Club trip for the company’s top performers, a CelebrateIT program to allow its employees to publicly give praise and recognition to others, and Emerging Leaders program where CDW demonstrates its commitment to the continued professional development of their workers, a Six Sigma program led by an executive coach, a telehealth program, annual wellness screenings, and many more benefits and perks.

CDW captures candidates with its “Life at CDW” page where it promotes team spirit, diversity, employee testimonials, and statements speaking to its employer brand such as “WE WIN. TOGETHER.” And “WE HAVE FUN.”.

CDW has created an innovative, sustainable employer branding strategy to grasp the attention of potential candidates through video storytelling and creative benefits & perks to drive top talent to its brand and slogan “People Who Get It”.